Review
A department store app that succeeds at the hard part — making an enormous, unrelated range navigable, from dresses to cookware to fragrance. Star Rewards, deals, and store stock all sit in one place. A 4.85 average across 2.3 million reviews is remarkable at that scale.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Product Reviews
- Size Guide
- Store Locator
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Macy's
Macy's is an American department store chain selling fashion, beauty, home, and accessories across around 500 stores and online, anchored by its Herald Square flagship in New York.
The business spans owned brands and third-party labels across price points, and is woven into American retail culture through its Thanksgiving Day Parade and Fourth of July fireworks.