Review
A department store app that keeps the designer end feeling premium rather than flattening everything into a grid — brand browsing and editorial presentation do that work. Loyallist rewards sit in the account. A good rating across 168,000 reviews.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Size Guide
- Store Locator
- Wishlist
Engagement
- Editorial Content
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Bloomingdale's
Bloomingdale's is an American luxury department store chain selling designer fashion, beauty, accessories, and home, owned by Macy's but positioned well above it.
Its New York flagship on 59th Street is a landmark in its own right, and the business trades on designer brand access, personal styling, and service rather than on price — the Little Brown Bag is as recognisable as anything it sells.