Backcountry
Review
The Gearheads are the differentiator and they're a tap away in-app: click-to-contact an expert before committing to an expensive technical purchase. Expert advice, videos, and community reviews sit alongside a tightly curated premium selection. A 4.24 average across 1,900 reviews is the softer note.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Product Reviews
- Wishlist
Engagement
- Editorial Content
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
Experience
- Product Video
About Backcountry
Backcountry is an American online retailer of premium outdoor gear, covering biking, backpacking, climbing, kayaking, skiing, and snowboarding.
The company is known for its Gearhead programme — expert staff, many of them serious athletes, who advise customers one to one — and positions itself as a community for people who get outside rather than simply a shop.